We support top management of companies, investors and NGOs to:
- Implement and improve corporate governance systems
- Integrate ESG (Environment, Social and Governance) issues into corporate strategy and operations
- Assess the impact of ESG issues on business value (valuation)
We support top management of companies, investors and NGOs to:
- Implement and improve corporate governance systems
- Integrate ESG (Environment, Social and Governance) issues into corporate strategy and operations
- Assess the impact of ESG issues on business value (valuation)
WHAT WE DO
CONSULTANCY
GOVERNANCE
- Implementation and improvement of governance systems
- Implementation of boards and committees and performance evaluation
SUSTAINABILITY
- Integration of ESG issues into company’s strategy (ESG Matrix)
- Relationship between ESG issues and company’s strategy and value (Delta ESG)
- Evaluation of company performance and investment portfolio (Score ESG)
SUSTAINABILITY
- Integration of ESG issues into company’s strategy (ESG Matrix)
- Relationship between ESG issues and company’s strategy and value (Delta ESG)
- Evaluation of company performance and investment portfolio (Score ESG)
VALUE
- Assistance to prepare and review business plans
- Support for calculating company’s value (valuation)
TRAINING
EDUCATION
- Executive education classes on governance, sustainability, value and ethics / integrity
- Speaker on challenges and trends in ESG and ethics/integrity
BOARDS AND COMMITTEES
BOARDS AND COMMITTEES
PARTICIPATION OF THE MANAGING PARTNER
- Independent director in private and public companies
- Member of boards and committees of NGOs linked to ESG issues in Brazil and abroad
WHO WE ARE
PURPOSE
To carefully support strategic decisions of companies, investors and NGOs to become viable in an increasingly complex and interdependent world
VALUES
Knowledge: combination of solid conceptual base and practical experience
Pragmatism: keeping in mind that clients operate in complex environments
Integrity: walking the talk aiming at the common good
DIFFERENTIAL
Experience from the point of view of companies, investors, NGOs and academia to deal with ESG (Environmental, Social and Governance) issues and their relationship with identity (purpose, values and culture), strategy and company value (valuation)
MANAGING PARTNER
Carlos Eduardo Lessa Brandão
Since 2005 he has dedicated himself to consulting, participation in boards and executive education. He is a member of the boards of Construtora Santa Ângela and JJR Participações. Former board member of Cemig, CEG Rio (Naturgy), Progen S/A, Multiner S/A and Transpetro S/A (chair of the statutory audit committee). He was a member of the advisory boards of Empreendimentos Itahyê and IBES Ltda.
He has worked for 20 years as an executive in heavy construction, IT, payment processing, telecommunications, e-commerce, and GIS. His activities included business development and M&A with domestic and international partners, serving as CFO and executive director of holding and portfolio companies.
In ESG, he is a member of the Standards Advisory Council of B Lab (USA). He was a member of the boards of IBGC – Brazilian Institute of Corporate Governance, Ethos Institute, ISE-B3, Ethical Fund and Exame Magazine Sustainability Guide. He was also a member of the Stakeholders Council of GRI – Global Reporting Initiative (Netherlands), of the Technical Review Committee of GISR – Global Initiative for Sustainability Ratings (USA) and of the Global Governance Committee of ICGN – International Corporate Governance Network (UK).
He is a civil engineer (UFRJ), with a master’s degree in energy planning (COPPE/UFRJ) and a doctorate in history and philosophy of science – thesis on Sustainability and Companies (HCTE/UFRJ) with an Executive MBA in Finance (IBMEC). He attended executive education programs at London Business School (management), Harvard, IMD and University of Chicago (governance) and the Universities of York and Cambridge and ICGN (corporate sustainability).
He is a securities portfolio manager authorized by Brazilian Securities Commission (CVM), a certified board member by the IBGC (CCA+) and a certified consultant in cultural transformation (CTT-BVC).
BACKGROUND
Founded in 2022, Celb77 continues the activities carried out by its managing partner at JFLB from 1995 to February 2022.
Founded by business executive José Flávio Lessa Brandão, from 2008 to February 2022 JFLB Intermediação Comercial e Consultoria Ltda (JFLB) offered consulting and training services in governance, sustainability and value to 30 clients including companies, holdings, business schools and NGOs.
Celb77 is headquartered in São Paulo, SP.
CLIENTS
CONSULTANCY
GOVERNANCE
Baldocchi
Caterpillar Brasil
Curitiba City Council
FSC (Germany)
Hebraica São Paulo
IBGC
Instituto Ethos
Magazine Luiza
Mazzaferro Ltda
RAPS
Report Ltda
SUSTAINABILITY
BSD Consulting
Latapack-Ball Ltda
Odebrecht Properties S/A
Votorantim S/A
VALUE
ABC ASSOCIADOS
IDB (USA)
GVces
TRAINING
EDUCATION
CCGI (Trinidad & Tobago)
Coppead
CTE
FGV
FIA
Fipecafi
IBGC
Insper
PUC PR
UFSCar
Uniethos
Unifesp
SPEECHES
ABLV
BRDE
Firjan
Galvão Engenharia S/A
Malwee Ltda
Vistage
BOARDS AND committees
BOARDS OF DIRECTORS
CEG Rio (Naturgy)
Cemig
Progen S/A
Multiner S/A
Mesa Participações S/A
Transpetro S/A
ADVISORY BOARDS
Construtora Santa Ângela Ltda
Empreendimentos Itahyê Ltda
IBES Ltda
JJR Participações Ltda
OTHER BOARDS
B Lab (USA)
Fundo Ethical
GRI (Netherlands)
Guia Exame de Sustentabilidade
IBGC
IDIS
Instituto Ethos
ISE-B3
RAPS
COMMITTEES
CCGI (Trinidad & Tobago)
GISR (USA)
ICGN (UK)